Saturday, September 25, 2010

CMMB TD and who needs who more?

Turn of the year of a message to attract everyone's attention, according to the Department of Telecommunications and Information Industry Institute of Ter Lab news release: Yulong Cool and Hisense will be the first to obtain TD + CMMB network license mobile terminal manufacturers.

The problem is not about the first TD + CMMB mobile phone network license which was sent to manufacturers, but in subsequent reports emanating from: In order to promote its own 3G standard TD's market-based applications, Industry and Information Bu Jin Yun Xu TD + CMMB will Detection of mobile phone networks, other communication standard with a combination of CMMB, such as GSM + CMMB, and CDMA + CMMB, will not engage in network detection; other words, in addition to TD with outside CMMB-enabled handsets, will not be officially recognized The network license.

Although the market has CMMB function "cottage mobile phone" has long been popular, but the Ministry of Industry and permit CMMB mobile phone network still has a significant benchmark. Ministry of Industry and network licenses will be divided into the terminal market, "cottage" and "mainstream machine," the watershed, but also will directly affect the majority of the channels CMMB mobile phone manufacturers profits and brand image.

Here raises a question: is the CMMB TD to get rid of the "cottage" image, or to help CMMB TD to win the market, namely: TD and CMMB Who Needs More questions?

Make this clear, may have to TD and CMMB from their camp on behalf of the telecommunications and broadcasting camp talking about.

Fixed-line telecommunications and broadcasting era developed independently

Fixed-line telecommunications operator and the time radio and TV operators in their respective areas occupied the absolute advantage: telecom operators build a nationwide voice and data communications networks, and Internet information resources become the main transmission channel; radio and television operators established a nationwide cable television network, and firmly grasp the video content acquisition and distribution rights.

Barriers in the strict policy, the telecom operators to provide video content to its users, the content of radio and television must be authorized; and radio and television networks to provide voice and Internet services, broadband export rights must be obtained or the exchange with the telecommunications network.

Vested interests under the fixed-line telecommunications and broadcasting pattern, occupied in their respective fields due to monopoly, the two sides are immersed in its own "one-third of an acre of land", the business even with the cross, the two sides have less cooperation, conflicts and frequent. Information industry in a huge, urgent need to develop new markets, involving extensive telecommunications network and network integration services, are out of the question!

In contrast abroad, telecommunications networks and wide network of integration has been basically achieved, there is no national significance in a foreign country under the strict telecom operators and broadcast operators segment; but subject to trade in the domestic segment and the distribution of benefits, the integration of telecommunications and broadcasting has not been much movement.

Even SCS [2008] 1 after the introduction of paper, no two networks are integrated with substantive action. IPTV telecom operator business has been in underground, industry analysts predicted the arrival of IPTV users are far from blow-grand; and radio and television into the Internet business, has been resisted and the carrier block!

3G mobile telecommunications and broadcast each time there is a need

With the fixed-line voice service and cable TV broadcasting market, the gradual saturation users, telecom operators and broadcast operators are faced with the whole business transformation and to find new profit growth point. Communications industry launched 3G mobile TV business and begin broadcasting radio and television, telecommunications and broadcasting for the substantive cooperation, open up a new door; mobile information, mobile communications network for the two co-extensive telecommunications network and network integration, provides a rare opportunity!

First, the two major industry players are facing their business stagflation, the pressure for the transformation of the whole business of "killer" business of desire is the internal cooperation.

All along, the telecom operators to provide voice communications and Internet access services as its main source of income. But with VoIP, P2P, Skype and other emerging Internet technologies emerge and the wide application of the voice revenues of telecom operators continue to lower, leading telecom operators have become Internet "access providers" trend. To curb the decline in voice revenue, to avoid becoming the Internet "channel", telecom operators to change the strategy, turning into Internet content applications to provide users with attractive "content services", win customers and to expand self-adhesive development of new space. YouTube's hot, the rise of Internet video site, no doubt explains the Internet-based video services, Internet applications have become the new hot spot.

In contrast radio and television operators, although vigorously cable digital strategy, the quite successful, but the urban users of the gradual saturation is an indisputable fact that, given the huge cable-way network transformation costs and transformed the cable value-added business development prospects, radio and television is desperately seeking A new business model, commitment to meet the radio and television propaganda mouthpiece of the task, and driving new business development in radio and television. Digital Mobile TV is different from traditional analog television, high-speed mobile environment can be clear and stable ratings. Its portability, "to watch TV anytime, anywhere" mobility, the impact on users and appeal greatly increased over traditional television, is considered the traditional TV in the mobile extension of the field, so mobile TV, also known as the "fifth media . " Needless to say, start broadcasting mobile TV to become the emerging markets for individual needs of the user focus. The mobile TV is equipped with a radio and television operations industrialization "killer" business features.

3G, in order to operate the traditional voice service based telecom operators are facing into an "information service" pressure; while the radio is also saddled with the "mobile population", or any responsibility to provide broadcast TV services. Communications operators to "video" urgent business needs, and radio and television operators of "mobile" business, keen to make the two industry operators to provide business services to mobile customers, the emergence of content and form of complementary cross- The two sides highly overlapping target customers, new business form of complementary and mutual assistance with the two leading industry operators, the strong demand for mutual cooperation.

Second, the telecommunications and broadcasting to mobile video services users, their lack of service means, as to promote bilateral cooperation in the promoter.

Telecom operators, although the 3G standard in the context of the realization of the definition of the mobile video standards and norms, such as WCDMA and TD-SCDMA based on the MBMS (MultimediaBroadcastMulticastService), and based on CDMA2000, BCMCS (Broadcast Multicast Service), makes telecommunications operators can deploy through its cellular base stations, mobile phone users to its broadcast and multicast video services. But the biggest drawback is that such services: mobile operators to their customers through the MBMS or BCMCS provide video broadcast or multicast services, will take up precious air spectrum. This makes the urban population, regional security classification, several sets of video programs transmitted in the economy will become very expensive, and the transmission of video content will squeeze out the air-bandwidth mobile broadband access, leading to the application of mobile Internet users perceived lower.

In this sense, application of 3G technology to carry out broadcast and multicast video services, the cost will be much higher than the general sense of the broadcast. Will enable telecom operators to launch mobile video broadcasting services in time, scale and business users had to make a painful choice pricing!

Shortage of spectrum resources and content of lack of resources, the telecommunications industry in the mobile video business processes to meet the user's largest short board!

Looking back radio and television operators, the lack of upstream channel is broadcasting the defect. Not up on-demand mobile TV, personalized customer will lose the appeal! Therefore, telecommunications carriers and broadcasting operators to offer mobile video services, based on market considerations, low-cost uplink downlink bandwidth and reliable on-demand channel is the user to select and apply the basic conditions.

Radio 470-798MHz owned by the u-band carrier frequency, not only on the propagation characteristics of wireless carriers significantly better than the available 3G spectrum; more in the cost of the spectrum have an enormous advantage; while telecom operators have reliable uplink, radio and television operators for the interactive video services and video on demand services provide the necessary conditions.

Rich downlink spectrum is broadcast services to mobile users the advantage, but the lack of means is broadcasting up to provide users with personalized services, the largest short board!

From this perspective, telecommunications and broadcasting operators to provide mobile video services, each of shortage is the direct driving force to promote bilateral cooperation. The TD + CMMB combination of two China's own intellectual property, telecommunications and broadcasting will become a promoter need each other.

From another point of view, although the Ministry of Industry and for the protection and promotion of TD development plans, will not approve except TD + CMMB CMMB terminals outside the network of other phones, but under the pressure of demand in the market, there will be increasingly The more vendors join the CMMB standard mobile terminals of different design and production to, in addition to already popular in the GSM + CMMB mobile phones, the expected future market, not only have TD + CMMB mobile phone, CDMA + CMMB mobile phone will appear.

The integration of TD and CMMB terminals opens the door to integration of telecommunications and broadcasting

Thus: TD and the combination of CMMB, who is not who has the greater need, but each represents the industry in the face to provide business, give full play to one's own advantage, with each other to make up for their lack of work issues to meet customer needs .

Through a combination of TD + CMMB, so that both mobile communication and mobile TV functionality into one of two terminals, the initial implementation of the telecommunication business and broadcasting business in the integration of mobile terminals, for the next step to provide telecommunications and broadcasting convergence conditions.

On the other hand, TD + CMMB terminal there, also for the telecommunications and broadcasting joint planning for the future of mobile services and the establishment of a common service management platform to provide the conditions to further promote the integration of telecommunications and broadcasting.

In this sense, TD + CMMB mobile terminal opens the door to integration of telecommunications and broadcasting.

The integration of telecommunications and broadcasting still has a long way to go, the real integration is the full integration of terminal and network

Although mobile video services and the emergence of mobile video handset for the telecom operators and broadcast operators to provide a rare opportunity for cooperation, for our long-awaited extensive network of telecommunications networks and the integration has brought hope, but we also clearly understand the current distance from the true integration of telecommunications networks and extensive network, there is still a long way to go.

First, cooperation in the telecommunications and broadcasting, the clear division of labor, their respective advantages to establish a fair and reasonable interests of the distribution pattern is to ensure that telecommunications networks and extensive network will finally premise of integration.

The cooperation of both sides, only the interests of the establishment of a fair allocation mechanism to ensure the active cooperation of both sides. Therefore, the fair distribution of benefits the establishment of mechanisms, the telecommunications network and extensive network into the fast lane prerequisite for fusion.

Second, the telecom operators and broadcasters are still required to further explore the integration of the new type business, to speed up support for converged mobile devices business development, which is to ensure that telecommunications and broadcasting operators, an important condition for cooperation to continue and also to integrate the two networks must be going through an important stage.

Through the development of mobile security, mobile music and new converged services, can be carriers and broadcasting operators in the interests of the more closely tied together, the integration of the network to provide the necessary foundation for development.

In addition, strengthening the integration of telecommunications and broadcasting terminal still remains unclear is the current focus on promoting the integration of two networks.

It is understood that the present TD + CMMB terminal solution, using the TD CMMB chipset and chipset independent solution. This is not a TD + CMMB manufacturers intentionally, but because the market is not the integration of TD with CMMB solutions. As a direct consequence of their use of independent TD and CMMB baseband and control IC, between the bus interface just by function, which caused the cost of pride TD + CMMB terminals, terminal high power consumption problems and difficulties on the collaborative management system .

In this sense, the current TD + CMMB can not be regarded as the integration of terminals in the strict sense, can only be counted as CMMB TD and a combination of two functions. Therefore, the development of true fusion under the terminal, is currently enhancing the user experience, promoting the dual-network integration focus.

Finally, the need for network integration of the two technical studies for the future of network convergence technology of establishing a scientific and feasible route.

Wide telecommunications network and power grid as a system of two networks of different technologies, both in the early stages of business cooperation, or integration into the post, will face a series of technical problems. If not properly addressed, will affect the process of integration of the two networks. Integration of the two networks in addressing the technical issues, telecommunications carriers and broadcasting operators to develop user-oriented account authentication system, electronic program system (EPG), multimedia messaging platform to concentrate on, is undoubtedly a good starting point.

Cooperation is a prerequisite for integration, and operations in the terminal step by step towards integration of the case, the telecommunications network and broadcasting network, network convergence is to be expected to do. While there may still be in the middle of all the twists and turns and even setbacks, but the practice of foreign operators have to use facts tell us: in the business and end the case step by step integration, telecommunications networks and extensive network of market competition is the ultimate integration of natural selection!

From the above description we can easily see: TD + CMMB mobile terminal access to the network permits the Ministry of Industry, who is not who has the greater need, not who is who promoted the relationship; deeper meaning behind it is: in the current telecommunication network and wide network of customers based on common forced to work together against the backdrop, TD + CMMB represents the telecommunications and broadcasting convergence in the 3G era into the beginning of the road!

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