Franke (Heshan) Kitchen Co., Ltd.

QAD to help companies enhance their management capacity Franke
Franke (Heshan) Kitchen Co., Ltd. is a country in the world has more than 60 subsidiary companies of 鐟炲＋寮楀叞鍗?Group established in China in 1995 sole proprietorship, is the sink area of the first successful landing in China's international brand. Franke Chinese company produces two types of products: McDonald's kitchen sink and chrysanthemum.
Comprehensive care for MFG / PRO
Franke management mode in China more complex: two kinds of products belonging to the Group, respectively, under two different departments, the financial statements submitted to the headquarters of two independent accounting units. Need to merge the two accounting units into an accounting ledger to general ledger forms to the accounting department to the government.
The introduction of MFG / PRO system before the tank department did not use MRP systems, usually the system the way through EXECL form input control production, and in the McDonald's kitchen department, use the group's internal management of the department of the software EMS. Financial sector is the use of domestic accounting treatment of financial software. In view of the chaotic management situation, the company decided to introduce a leading ERP application software to streamline the business processes and improve management.
As a multinational group, Franke's various branches and departments demand between the complex, while China Franke selection system is not only necessary to consider the operation of a single plant, but also for the integrated management of the whole group, between the company and the departments of a pulse through mutual coordination. The MFG / PRO is the test for the distribution of multinational operations designed to ERP management software, is undoubtedly the ideal management tool for Franke, use
MFG / PRO has become inevitable.
Rational planning, clear relations
As management of the complexity of the implementation of MFG / PRO must start with a rational planning process within the company. This requires a professional consultant to help it complete. China Franke selected professional service provider QAD Italia Technology Consultants Ltd to carry out implementation. Depends on the implementation of many years of industry experience and pleasure of Technology Consultants Ltd Franke under actual conditions of China, for the following plan:
1. Flume departments to implement MFG / PRO in the distribution and production
2. Finance department into the use MFG / PRO financial system
3. McDonald's kitchen department of EMS in accordance with the financial needs of the original information were entered into MFG / PRO of the AR, AP and GL in order to achieve complete control of the company's customers and suppliers, the purpose of activities.

Distributed implementation, initial results
After Fiat consultants systems, careful research, the development of a practical implementation. It is divided into two phases: the first goal is to establish the main system, to achieve tank, McDonald's and the unified management of financial and other sectors; implementation of the distribution and the financial part, sub-module mainly for sales, purchasing, warehouse management, accounts receivable, to meet , general ledger, fixed asset, inventory management, back through the sink decomposition reflects the department's production management, optimization of business processes to improve their efficiency; implementation of the manufacturing section, including processing orders, process, MRP (Material Requirements Planning), CRP (capacity Requirements Planning).
The first phase of implementation started from 99 July. First of all, the company's consultants Fiat key users of the system, complete training, followed by all relevant departments within the company embarked on the preparation of internal processes. In Italia under the guidance of consultants, users MFG / PRO system design and compare the current practice, the rules of reference system, to improve and refine the company's work flow, develop a system to meet client needs and the practical details of the workflow. After the user has prepared MFG / PRO to run the initial data, opening balances, the project began three months after the official use. Franke did not own the company as a complete system before, so the implementation process and methods of operation are basically followed the MFG / PRO in the standard thinking, the MFG / PRO in the Franke company management thought had been fully and vividly embodies the use of . After six months of operation, the Fiat company and Franke together again, for the second phase of implementation. Based on the company's main system has been established and after six months of stable operation, making the second stage of the manufacturing module implementation is easier. After two months, work orders, shop floor management, MRP, CRP successful on-line.
Tailor-made to meet the needs of
After MFG / PRO system implementation, China Franke made the following achievements:
Warehouse Management
Franke according to MFG / PRO manageable idea established product categories, for all classified materials, and specify the different types of storage, so that inventory management, materials with strict control of access.
Sales Management
All sales orders are to maintain the directory from the sales order entry, automatic processing by the system. After MFG / PRO integrated sales, preparation, printing packing lists, shipping and other processes, order processing, forecasting a more timely and more accurate than before. As regularly running MRP, when buyers have accurate purchase orders issued guidance, both to reduce procurement lead time, inventory can be greatly reduced.
Production management
With processing orders, shop management module both in material control, or in the assessment staff, the efficiency of the machine have been greatly improved. From production planning, processing of orders issued to the working hours of the production process feedback, to pass through the corresponding module in the system are fully reactive, so that a more standardized production activities of monitoring, and report analysis provided by the system the product of material differences between the actual output of the artificial differences and differences in the machine, the user can more easily find the blind spot of production control and the need to improve.
Financial Management
In the system through the establishment of different accounting units, so that delivery of the financial statements of work seem easier. Internally, a monthly report to the Franke reports can be based on different accounting unit of bodyguards come running; outside, as long as the selection criteria to the report contains all the accounting units can be reported to the local taxation department reports. Summary
Franke companies through the implementation of MFG / PRO process and the normal operation of the system since the cost-effectiveness, can be logical to conclude that:
MFG / PRO to Franke's operating management to a new level, while Franke successful application MFG / PRO is also the case fully proved once again the power of QAD software.

Solutions List
Company Franke (Heshan) Kitchen Co., Ltd.
Industry Consumer Goods Industry
聽聽聽 浜у搧聽寮楀叞鍗℃按妲姐?楹﹀綋鍔冲帹鍏?br />Program QAD MFG / PRO financial, procurement, sales, manufacturing and cost module
The implementation of site 1
1 year implementation period
Server IBM Netfinity 500
Environmental NT4.0-TCP/IP Progress database
Language Chinese, English
20 concurrent users
o strict control of access to materials
o to reduce procurement lead time, reduce inventory
o closely monitor production activities
o streamline workflow, improve efficiency







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Summer cold! Photoshop to add some ice cup

Speaking of ice, many people think of the famous "studio's story," a book first proposed method of making. Towards the use of a lot of ice texture distortion filter. This chapter will reflect on this approach.

路 Photoshop's distortion filters will have to repeat most of the texture, the texture is not conducive to the performance of a random nature.

* One step too many parameters difficult to remember, is not easy to duplicate to achieve, but difficult to control the process.

This example will provide you explain a new method of ice formation. We follow such an idea:

Shape -> texture basis -> Texture Generation -> mixed environment -> Color Adjustment

Slowly in place, to understand the thinking of these steps also need to remember cumbersome step? No, you just follow this way of thinking, could easily own "create" their own practice ice. Do not believe me? Consider the following examples explain.



The net effect of the original material image map

(A), open source map

1, open a glass source map. Ordinary glass, was inside boiled water, it is not enough atmosphere. Ready for it with ice and marked it with mood lighting. Source image as follows:



(B), shaping the ice shape, texture based on the establishment of

2, create a new layer, note that layer is blank, fully transparent. Open menu command, Filter Filter -> Render Rendering -> 3D Transform 3D transformation. As shown.



3, 3D Transform dialog box will appear. Select Cube tool cube tool, pull out a cube. We made a cube-shaped ice cubes.



4, one may ask, transparent layer to do 3D transformation how to have effect? Please select the Trackball tool to track the ball, let's turn this virtual cube. Turned 180 degrees as shown below, you will find other three sides of this cube is a "practical".



5, carefully adjust the cube position, there is a white screen, the brightness of light changes with the cube. This is the prototype of ice. As shown below. We need basic shape is the ice cube. If you need other forms of ice, a more troublesome way, is hand-painted.



6, to determine after the emergence of white canvas cube. The cube is a shade of light change. However, here to note that these changes in light and shade for us, is not a little useful. We need only the framework of the cube only. Press W key to select magic wand tool, select one of the bright side, as shown below:



7, are selected area, press G the gradient tool, pulled from a black to white gradient, white at the top, black otherwise. We have established a relationship between light and dark on one side. We must continue to choose other side. Press CTRL + SHIFT + I anti-selection, as follows:



8, select W, magic wand tool, press ALT + SHIFT, switch to "constituency intersection" status, click the bottom left of the gray screen surface. This was the bottom left gray area. Similarly, switch to the G, gradient tool, pull out the black and white gradient, its dark corner with a bright face on the black neighbor. As shown:



9, on the one hand, he also followed suit and left with a gradient tool pulled out a black on white area under the gradient. The following diagram:



10, the shape of ice can not so formal, right? We need to square this side of the cube is twisted about. Using the distorted class filter it? - No, that kind of distortion is repetitive, mechanized, and difficult to control. We need more human tools, Liquify tool liquefaction. Photoshop7 the Liquify liquefied very powerful tool, similar to previously seen for a KPTGoo. Filter Filter -> Liquify liquefaction, liquefied dialog box opens.



11, using the first tool, Wrap tool package tool, select the appropriate brush size, the inner edge of the face look distorted, but also to do the right amount of distortion of frame, but smaller degree. Figure:



12, determined, has become the box on the screen is not orderly. But the ice will melt in the water, not too many obvious edges and corners. To do this, we copy the prototype of a layer of ice, and press CTRL + mouse click on the layer loading layer constituency. As follows:



13, select Filter Filter -> Blur fuzzy -> Guassian Blur Gaussian blur filter, the parameter is likely to be, as long as the border is not clearly like to see. Figure:



14, then press CTRL + E to determine the merger prototype. Figure:



15, according to B select brush tool, and click on the Option Bar property on Brush Brush options bar, select an appropriate size brush with soft edges, the opacity to adjust Opacity to about 50%. As follows:



16, let us free to draw in the ice a few prototypes. The brush marks will affect the undulations of the ice surface, we try to make them appear natural, and can in and around the fusion. If necessary, you can use Guassian Blur Gaussian blur tool to make their integration more easier. Thus, this second step is completed, we successfully modeled the shape of ice, and ice initially customized based on the texture. Figure:



(C), the most critical step: generating the texture of ice

17, maybe you'll laugh, this is what ice ah, the whole group of a soft plastic. Do not rush, as the 3D model of the software we need to make delicate, like Bump mapping, the previous step is to generate the texture for the "Bump mapping." Bump maps do a good job, we can generate a unique texture pattern of ice. Please note that we have the following process will be used to generate only a filter: Filter Filter -> Sketch Sketch -> Chrome Luo yellow filter. Prototype of the constituency included ice, limiting filter application (this is important, you can try the case without a marquee to see what happens?), Open the filter dialog box Huang Luo, parameter is likely to be, you can observe the screen until you are satisfied. Figure:



18, applied filters, the screen appeared a unique reflection of the ice texture. The most critical step is here, with Chrome Luo Huang filter to change the basis of gray scale texture, the reflection pattern of ice formation.



19, ice edges seems too acute. Using the menu command: Select Select -> Modify Adjustment -> Smooth smooth, so smooth layer constituency become. Parameter probably about 5px. As follows:



20, constituencies smooth, the anti-selection, then press DEL to delete sharp. Press CTRL + D deselect. You should see the following:



21, see it? Texture of the ice is out, the shape is also very satisfactory. We copied a prototype ice layer, then hide the original layer as a backup. Select Copy good ice prototype layer, press CTRL + T, to adjust the size of the embryonic ice, as shown in Figure 21.



22, ice shape and texture is satisfactory, but the ice there is a very important feature is "transparent." There are many ways to produce transparent, such as "transparent object to the end." But here we do not need so much hassle, as long as the ice layer mixed into Luminosity (brightness) can be.






[Next]



(D), the ice into the cup - a mixed environment

23, ice texture and light probably do a good job, but now seems, how have not dipped into the cup of water. To realistically simulate the physical, we must consider a good virtual object relationship with the surrounding environment, and then adjusted according to a certain approach to it. First of all, immersed in ice water, covered by water and out of the water will have some different lighting effects. Thus, we need a mask. Now let's consider the interface between water and Beibi part. Pen with Pen tool, carefully tick cup of water and some of the junction, its scope should be able to live in the ice covering the lower part. Shown in Figure 23:



24, press CTRL + ENTER, will pen the path into constituencies. Back to the source layer, press CTRL + J, copy the contents of the current constituency as a new layer and adjust the layer order so that it covers the top of the ice. The content and then you see the canvas layers panel should look like this:



25, the effect of ice on the water, which initially came out. Posted Beibi ice time will make water and cups of black border lines increased slightly, and this is why we have chosen in step 23 when the water black line to encompass purposes. We would like to adjust the black border line, where it in the ice to do a little touch Beibi bent upward. You probably already thought of, what tools we need, and yes, it is a powerful tool in liquid, Liquify. Open liquefaction tool dialog box, wrapped with a Wrap tool tool part of the black border line curved upward, as follows:



26, after the return to determine the layer panel. Immersed in ice water will not see the right thing, so we want to piece of copy out of the water making the adjustment. Add a mask is a good way, not destroy the original layer, a mistake can be repeated. As shown:



27, according to B select brush tool, click on the Option Bar Properties Brush Brush options bar, select the appropriate brush size and opacity. Parameters about the following diagram:



28, click on layer mask thumbnail is selected to determine mask. Apply with a brush in black.



29, smear smear technique is that some do not pay attention to the black painted border line (which will need to clear the screen, not transparent), while other parts of the corresponding multi-coating on a few, make sure the natural effect of the canvas. You see the results and the following nearly enough.



30, the border line of ice and Beibi well, but covered with water ice in the cup part of the internal do not make it. Check out the inside carefully with a pen covered with ice water, as shown below:



31, and do Beibi cover part of the same back to the underlying source map, press CTRL + ENTER, change the path for the constituency, and then press CTRL + J, to copy out of the water bottom. And adjust the layer's position, it covers the top of the ice. Figure 31:



32, similar to the delivery of water and cups of black lines, we need an exchange between water and ice lines. Switch to the Paths Path panel, click the Work Path has just drawn the working path, the path into the edit state.



33, edited by A select point tool, click on the path, there will be some control handle. Figure:



34, then we only need to closely aligns one side of the ice, not on this side of the selected point by DEL to delete, as shown in Figure 34.



35, chosen by B Brush Brush tool. In the Option Bar Properties box opens Brush brush parameters panel, select 3px brush.



36, Back Path panel, click Stroke Path with Brush (with brush strokes the path) button. Figure:



37, note the color of the boundary layers, is sandwiched up and down the two yellow black-brown look. Very simple, copy the two paths out of the up and down into the yellow, the middle one into dark brown. Then merge these three layers. Results are as follows:



38, also has to adjust the water boundary, converge with Beibi part. Add a mask is a good idea then modified. Switch to the additional mask, with the brush carefully adjusted. Figure 38:



39, note that the water inside the ice is covered with a certain transparency. Switch back to just copy out the internal water layer, the continuous press keypad 8 and 5, you can quickly change the opacity to 85% (of course, you can directly enter the layer panel, the same).



40, the effect is as follows. Ice has been immersed in water up.



(E), color adjustment - to create an atmosphere

41, the light of this general mood of how to meet the needs? Let us look at the screen to adjust the atmosphere. So many layers, if the merger were re-adjusted later to amend the details would be very troublesome. Adjustment layer is a very good tool. Not only on all layers below adjustment, it will not affect the top layer, also comes with a mask, if the corresponding operation on the mask to, but also control the adjustment range. Click the Layers panel below the Create New Fill and Adjustment Layer (the new fill and adjustment layers) button, and select the Curves adjustment curve type. Figure 41 shows:



42, adjusted as follows, the feeling is not very good? If this is not a glass of water, but the thick glass of white wine.



43, little ice bar, the same approach to make the other ice. If you took the trouble, they can re-do one. But want to save something with? Had to copy and paste the. As follows:



44, you're done, the final results graph:



How, our success, "fabricated" out of a cup of ice, and adjust the atmosphere of the whole picture. I believe it feels very good. Here we sum up experience and rethink the entire production process time.

The Art of War quote a word, is "to know ourselves, know yourself." What is it called a confidant? Photoshop can do is to understand the tool is dead, people are living. Photoshop engineer had written procedures, probably get an engine out, can image processing into a look, like on the basis of this effect for the processing of a name. In fact, its capacity, in different environmental conditions will be far more than the original settings. In this be a reminder not to memorize what is what effect the filter, but to understand it, can do. Such as ice in Chrome (Luo yellow) filter, originally only simulate the effect of a Luo-yellow, but the unique texture on the production of ice, with very good results. The prophet is to investigate more, think more, to understand changes in light and shadow in real life, in order to better simulate the physical effects.

Now let's just step back and look and think about the customization of these steps.

Ice is a three-dimensional, we must first think, three-dimensional box in the 3D Transform (3D deformation) tool which can do;

Ice is a unique light and shadow, we will use Gradient (gradient) tool;

Ice must have some ups and downs, for ease of control, we used the Liquify (liquid) tool;

Ice texture generation, to test different filter, Chrome the best;

Ice completed, to make ice completely transparent, you can use the transparent object to the end of the method, the bright ice and dark side to pull the plane out, and then in the ice within the application about the background distortion filter or Liquify, a natural effect of the refraction distortion; or, if less demanding on the background, use the Luminosity (brightness) or other mixed-model mixed layer, the specific application should be based on actual results, Luminosity is not necessarily the best;

Speculated that the water produced based on the actual changes, we have to simulate the effect of ice immersed in water;

Finally adjust the whole picture atmosphere transfer, and illustrations to complete.






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Simple Business

2009 China will reach 911 million yuan telephone payments

Analysys International, "China's mobile payment market trends, forecasts 2007-2009" Research shows that in 2009 China's mobile payment market will reach 911 million yuan, from 2006 to 2009, the average annual compound growth rate of 57.31%. In addition, the user scale will reach 837 million in 2009, from 2006 to 2009, the average annual compound growth rate of 69.13%.

Affect the future mobile payment market the major factors in B2C e-commerce to promote the development of the main factors, CUP and telecommunications operators to promote smart card phone and other products. Because of the B2C e-commerce payment is the main supplementary payment channels (as the Internet, the supplementary payment) one, with the B2C e-commerce in particular the development of online booking services (average annual growth rate expected in 2006 the year after more than 45%), telephone pay scale will be improved accordingly.

Hinder the future of mobile payment market is the main factor is from the user on the phone to pay to support the types of goods or services, limitations, cost and other competitive channels constitute a powerful alternative to their role.







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CMMB TD and who needs who more?

Turn of the year of a message to attract everyone's attention, according to the Department of Telecommunications and Information Industry Institute of Ter Lab news release: Yulong Cool and Hisense will be the first to obtain TD + CMMB network license mobile terminal manufacturers.



The problem is not about the first TD + CMMB mobile phone network license which was sent to manufacturers, but in subsequent reports emanating from: In order to promote its own 3G standard TD's market-based applications, Industry and Information Bu Jin Yun Xu TD + CMMB will Detection of mobile phone networks, other communication standard with a combination of CMMB, such as GSM + CMMB, and CDMA + CMMB, will not engage in network detection; other words, in addition to TD with outside CMMB-enabled handsets, will not be officially recognized The network license.





Although the market has CMMB function "cottage mobile phone" has long been popular, but the Ministry of Industry and permit CMMB mobile phone network still has a significant benchmark. Ministry of Industry and network licenses will be divided into the terminal market, "cottage" and "mainstream machine," the watershed, but also will directly affect the majority of the channels CMMB mobile phone manufacturers profits and brand image.



Here raises a question: is the CMMB TD to get rid of the "cottage" image, or to help CMMB TD to win the market, namely: TD and CMMB Who Needs More questions?



Make this clear, may have to TD and CMMB from their camp on behalf of the telecommunications and broadcasting camp talking about.



Fixed-line telecommunications and broadcasting era developed independently



Fixed-line telecommunications operator and the time radio and TV operators in their respective areas occupied the absolute advantage: telecom operators build a nationwide voice and data communications networks, and Internet information resources become the main transmission channel; radio and television operators established a nationwide cable television network, and firmly grasp the video content acquisition and distribution rights.



Barriers in the strict policy, the telecom operators to provide video content to its users, the content of radio and television must be authorized; and radio and television networks to provide voice and Internet services, broadband export rights must be obtained or the exchange with the telecommunications network.



Vested interests under the fixed-line telecommunications and broadcasting pattern, occupied in their respective fields due to monopoly, the two sides are immersed in its own "one-third of an acre of land", the business even with the cross, the two sides have less cooperation, conflicts and frequent. Information industry in a huge, urgent need to develop new markets, involving extensive telecommunications network and network integration services, are out of the question!



In contrast abroad, telecommunications networks and wide network of integration has been basically achieved, there is no national significance in a foreign country under the strict telecom operators and broadcast operators segment; but subject to trade in the domestic segment and the distribution of benefits, the integration of telecommunications and broadcasting has not been much movement.



Even SCS [2008] 1 after the introduction of paper, no two networks are integrated with substantive action. IPTV telecom operator business has been in underground, industry analysts predicted the arrival of IPTV users are far from blow-grand; and radio and television into the Internet business, has been resisted and the carrier block!



3G mobile telecommunications and broadcast each time there is a need



With the fixed-line voice service and cable TV broadcasting market, the gradual saturation users, telecom operators and broadcast operators are faced with the whole business transformation and to find new profit growth point. Communications industry launched 3G mobile TV business and begin broadcasting radio and television, telecommunications and broadcasting for the substantive cooperation, open up a new door; mobile information, mobile communications network for the two co-extensive telecommunications network and network integration, provides a rare opportunity!



First, the two major industry players are facing their business stagflation, the pressure for the transformation of the whole business of "killer" business of desire is the internal cooperation.



All along, the telecom operators to provide voice communications and Internet access services as its main source of income. But with VoIP, P2P, Skype and other emerging Internet technologies emerge and the wide application of the voice revenues of telecom operators continue to lower, leading telecom operators have become Internet "access providers" trend. To curb the decline in voice revenue, to avoid becoming the Internet "channel", telecom operators to change the strategy, turning into Internet content applications to provide users with attractive "content services", win customers and to expand self-adhesive development of new space. YouTube's hot, the rise of Internet video site, no doubt explains the Internet-based video services, Internet applications have become the new hot spot.



In contrast radio and television operators, although vigorously cable digital strategy, the quite successful, but the urban users of the gradual saturation is an indisputable fact that, given the huge cable-way network transformation costs and transformed the cable value-added business development prospects, radio and television is desperately seeking A new business model, commitment to meet the radio and television propaganda mouthpiece of the task, and driving new business development in radio and television. Digital Mobile TV is different from traditional analog television, high-speed mobile environment can be clear and stable ratings. Its portability, "to watch TV anytime, anywhere" mobility, the impact on users and appeal greatly increased over traditional television, is considered the traditional TV in the mobile extension of the field, so mobile TV, also known as the "fifth media . " Needless to say, start broadcasting mobile TV to become the emerging markets for individual needs of the user focus. The mobile TV is equipped with a radio and television operations industrialization "killer" business features.



3G, in order to operate the traditional voice service based telecom operators are facing into an "information service" pressure; while the radio is also saddled with the "mobile population", or any responsibility to provide broadcast TV services. Communications operators to "video" urgent business needs, and radio and television operators of "mobile" business, keen to make the two industry operators to provide business services to mobile customers, the emergence of content and form of complementary cross- The two sides highly overlapping target customers, new business form of complementary and mutual assistance with the two leading industry operators, the strong demand for mutual cooperation.



Second, the telecommunications and broadcasting to mobile video services users, their lack of service means, as to promote bilateral cooperation in the promoter.



Telecom operators, although the 3G standard in the context of the realization of the definition of the mobile video standards and norms, such as WCDMA and TD-SCDMA based on the MBMS (MultimediaBroadcastMulticastService), and based on CDMA2000, BCMCS (Broadcast Multicast Service), makes telecommunications operators can deploy through its cellular base stations, mobile phone users to its broadcast and multicast video services. But the biggest drawback is that such services: mobile operators to their customers through the MBMS or BCMCS provide video broadcast or multicast services, will take up precious air spectrum. This makes the urban population, regional security classification, several sets of video programs transmitted in the economy will become very expensive, and the transmission of video content will squeeze out the air-bandwidth mobile broadband access, leading to the application of mobile Internet users perceived lower.





In this sense, application of 3G technology to carry out broadcast and multicast video services, the cost will be much higher than the general sense of the broadcast. Will enable telecom operators to launch mobile video broadcasting services in time, scale and business users had to make a painful choice pricing!



Shortage of spectrum resources and content of lack of resources, the telecommunications industry in the mobile video business processes to meet the user's largest short board!



Looking back radio and television operators, the lack of upstream channel is broadcasting the defect. Not up on-demand mobile TV, personalized customer will lose the appeal! Therefore, telecommunications carriers and broadcasting operators to offer mobile video services, based on market considerations, low-cost uplink downlink bandwidth and reliable on-demand channel is the user to select and apply the basic conditions.



Radio 470-798MHz owned by the u-band carrier frequency, not only on the propagation characteristics of wireless carriers significantly better than the available 3G spectrum; more in the cost of the spectrum have an enormous advantage; while telecom operators have reliable uplink, radio and television operators for the interactive video services and video on demand services provide the necessary conditions.



Rich downlink spectrum is broadcast services to mobile users the advantage, but the lack of means is broadcasting up to provide users with personalized services, the largest short board!



From this perspective, telecommunications and broadcasting operators to provide mobile video services, each of shortage is the direct driving force to promote bilateral cooperation. The TD + CMMB combination of two China's own intellectual property, telecommunications and broadcasting will become a promoter need each other.



From another point of view, although the Ministry of Industry and for the protection and promotion of TD development plans, will not approve except TD + CMMB CMMB terminals outside the network of other phones, but under the pressure of demand in the market, there will be increasingly The more vendors join the CMMB standard mobile terminals of different design and production to, in addition to already popular in the GSM + CMMB mobile phones, the expected future market, not only have TD + CMMB mobile phone, CDMA + CMMB mobile phone will appear.



The integration of TD and CMMB terminals opens the door to integration of telecommunications and broadcasting



Thus: TD and the combination of CMMB, who is not who has the greater need, but each represents the industry in the face to provide business, give full play to one's own advantage, with each other to make up for their lack of work issues to meet customer needs .



Through a combination of TD + CMMB, so that both mobile communication and mobile TV functionality into one of two terminals, the initial implementation of the telecommunication business and broadcasting business in the integration of mobile terminals, for the next step to provide telecommunications and broadcasting convergence conditions.



On the other hand, TD + CMMB terminal there, also for the telecommunications and broadcasting joint planning for the future of mobile services and the establishment of a common service management platform to provide the conditions to further promote the integration of telecommunications and broadcasting.



In this sense, TD + CMMB mobile terminal opens the door to integration of telecommunications and broadcasting.



The integration of telecommunications and broadcasting still has a long way to go, the real integration is the full integration of terminal and network



Although mobile video services and the emergence of mobile video handset for the telecom operators and broadcast operators to provide a rare opportunity for cooperation, for our long-awaited extensive network of telecommunications networks and the integration has brought hope, but we also clearly understand the current distance from the true integration of telecommunications networks and extensive network, there is still a long way to go.



First, cooperation in the telecommunications and broadcasting, the clear division of labor, their respective advantages to establish a fair and reasonable interests of the distribution pattern is to ensure that telecommunications networks and extensive network will finally premise of integration.



The cooperation of both sides, only the interests of the establishment of a fair allocation mechanism to ensure the active cooperation of both sides. Therefore, the fair distribution of benefits the establishment of mechanisms, the telecommunications network and extensive network into the fast lane prerequisite for fusion.



Second, the telecom operators and broadcasters are still required to further explore the integration of the new type business, to speed up support for converged mobile devices business development, which is to ensure that telecommunications and broadcasting operators, an important condition for cooperation to continue and also to integrate the two networks must be going through an important stage.



Through the development of mobile security, mobile music and new converged services, can be carriers and broadcasting operators in the interests of the more closely tied together, the integration of the network to provide the necessary foundation for development.



In addition, strengthening the integration of telecommunications and broadcasting terminal still remains unclear is the current focus on promoting the integration of two networks.



It is understood that the present TD + CMMB terminal solution, using the TD CMMB chipset and chipset independent solution. This is not a TD + CMMB manufacturers intentionally, but because the market is not the integration of TD with CMMB solutions. As a direct consequence of their use of independent TD and CMMB baseband and control IC, between the bus interface just by function, which caused the cost of pride TD + CMMB terminals, terminal high power consumption problems and difficulties on the collaborative management system .



In this sense, the current TD + CMMB can not be regarded as the integration of terminals in the strict sense, can only be counted as CMMB TD and a combination of two functions. Therefore, the development of true fusion under the terminal, is currently enhancing the user experience, promoting the dual-network integration focus.



Finally, the need for network integration of the two technical studies for the future of network convergence technology of establishing a scientific and feasible route.



Wide telecommunications network and power grid as a system of two networks of different technologies, both in the early stages of business cooperation, or integration into the post, will face a series of technical problems. If not properly addressed, will affect the process of integration of the two networks. Integration of the two networks in addressing the technical issues, telecommunications carriers and broadcasting operators to develop user-oriented account authentication system, electronic program system (EPG), multimedia messaging platform to concentrate on, is undoubtedly a good starting point.



Cooperation is a prerequisite for integration, and operations in the terminal step by step towards integration of the case, the telecommunications network and broadcasting network, network convergence is to be expected to do. While there may still be in the middle of all the twists and turns and even setbacks, but the practice of foreign operators have to use facts tell us: in the business and end the case step by step integration, telecommunications networks and extensive network of market competition is the ultimate integration of natural selection!



From the above description we can easily see: TD + CMMB mobile terminal access to the network permits the Ministry of Industry, who is not who has the greater need, not who is who promoted the relationship; deeper meaning behind it is: in the current telecommunication network and wide network of customers based on common forced to work together against the backdrop, TD + CMMB represents the telecommunications and broadcasting convergence in the 3G era into the beginning of the road!







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Brothers do not fly when the patent stick and bully foreigners

Flying stick from time to time the patent has basically wrecked the domestic DVD dying industry, most recently, is I do not know of nowhere in the MPEG-LA has to pay. These charges are essentially the profits of the domestic DVD makers carved up, and its way of doing things is the DVD version of "multinational forces into Peking!"

Domestic DVD is the big stick to force the patent Prostitutes living next step.

Patents are generally lethal spread to an industry, not just a business. Spread to the whole industry should be treated from a strategic perspective, it is necessary to take into account the immediate interests of the fight, but also to consider the long-term interests.

First of all "need to understand" is a legitimate patent royalties should be the normal pay. From the immediate interests to consider, is find ways to squeeze out the patent pool of water. Many companies to patent as the industry's most powerful weapon, one that sticks to a patent on the legs were, and obediently money or. In fact, that the patent is essentially a commodity, a commodity at the time of purchase, there is room for bargaining. By squeezing water and bargaining, immediate will be some degree of protection.

But the need to specify that squeezed out the water move only an expedient measure, can only play a knock Mountain "shock" the role of the tiger, the tiger remained out of reach. Squeeze water because the operability is not strong, a professor recently sued the Philips Domestic only symbolic, is intended to cause the attention of Chinese enterprises, in order to significantly reduce by this means, the patent fee is unrealistic.

Effectiveness and efficiency from it, can play a big stick foreign patents, or the maximum deterrent effect of the Chinese government related departments to formulate laws and regulations, to take certain measures to prevent over-charging patent. From long-term interests, must make their own DVD standard or a place in the industry chain, the patent cross-licensing approach will pay less or even not pay royalties, the patent owner of the world are doing so. You are uncertain standards, your site will have no rules of the game, any of its side coming to your site there is no constraint on the dare to run wild on your site.

Some people may blame, this is easier said than done, the development of standards is very difficult, not to say that the development, you will definitely established. In fact the current DVD industry can actually have a chance, because in developing its own standards, there Wo Lidou phenomenon, only to DVD industry watched the opportunity loss. This lack of win-win cooperation, Wo Lidou practice, in the end lifted a rock to not only their own feet, will fall on the feet of other domestic brothers. Brothers and outsiders bullying, these things worth remembering and thinking!






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